THE COMPANY:
Founded in 1941, Irani is a leading producer of paper, cardboard and packaging supplies in Brazil. The company prides itself on its environmental consciousness and its commitment to recycling; leading a campaign to increase recovered paper quality and increase domestic utilization and exports. Access to recovered fiber continues to be a top priority for Irani.

MY WORK:
This is a print ad that I designed for Irani. The assignment was to convey the company’s pro-recycling mentality. The eight icons, outlining the process from waste and lumber to product packaging, I created using Illustrator. The concept, embodied in the tag-line, is that Irani is not only concerned with their product (namely boxes), but the environment as well.

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