THE COMPANY:
WB is one of the leading and most diversified licensing and merchandising organizations in the world. With over 3,700 active licensees, WBCP handles the global licensing and merchandising for all of the intellectual properties in the Studio’s vast film, television and publishing libraries. These include Looney Tunes, DC Comics (Batman & Superman), Hanna-Barbera (Scooby-Doo) & Cartoon Network. WBCP handles promotional licensing in all categories throughout the world, from mass marketing to specialty retail to third party commercials.
MY WORK:
One of my favorite accounts was the recent film Batman Begins. Our agency handled some of the promo for the film and related merchandise. This piece was used as a large window adhesive. Ultimately the colorful background was made transparent, leaving only the black of the image and the color in Batman’s face.
WB is one of the leading and most diversified licensing and merchandising organizations in the world. With over 3,700 active licensees, WBCP handles the global licensing and merchandising for all of the intellectual properties in the Studio’s vast film, television and publishing libraries. These include Looney Tunes, DC Comics (Batman & Superman), Hanna-Barbera (Scooby-Doo) & Cartoon Network. WBCP handles promotional licensing in all categories throughout the world, from mass marketing to specialty retail to third party commercials.
MY WORK:
One of my favorite accounts was the recent film Batman Begins. Our agency handled some of the promo for the film and related merchandise. This piece was used as a large window adhesive. Ultimately the colorful background was made transparent, leaving only the black of the image and the color in Batman’s face.
posted by Robert at 2:00 PM
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